Crit Crusher Series Video
Giant bicycles x zwift

Crit Crusher Series Video
AUG 2020

Project Info.

After a few weeks of pre-production with the crew at Giant and Zwift, things were flipped on their head when Stage 4 lockdown restrictions were put in place in Victoria.

Luckily Dominic had spent time crafting a content plan and created a storyboard with photos taken on a scout.
This all allowed things to be brought forward and the marketing collateral for the Crit Crusher online race series to be created in the final 2 hours before Victorian stage 4 lockdowns.

Click here to see a short behind the scenes video about this project.


Concept: Dominic Hook/Alistair Wilson

Camera/Edit: Dominic Hook

Talent: Lee Turner/Alison McCormack

Production: Alistair Wilson/Wes Sulzberger/Kierin Lewis

Assistant/Behind The Scenes: Michael Young